Ascendant Real Estate Technology Newsletters
April / May 2004	Real estate Blogs, Email Newsletters, ANTI SPAM legislation & more.
June July 2004	USA real estate conference, Instant Messengers, Virtual Concierge
March 2004	Plaxo / Good Contacts, Emails, Virus Protection
May 2004	Google, Outlook, Back Ups, Real Estate Blogs
August 2004	Google and Updating Databases Automatically

Web Technology & Marketing Online Sites & Articles

Property Web  Australia's most comprehensive and best source of real estate / property info

Zdnet

One of our favourite sites for articles and reviews on hardware, devices, software and technology articles and opinions. If you are planning on buying any type of hardware or are simply interested in keeping up to date you need to have a look at this site often.

You Need Customers To Manage Relationships

A reminder that you need to convince customers to enter into a relationship with you. It takes more than technology to initiate a relationship. Bad customer experience anecdotes are not hard to find... read the ones in this article and weep if you can imagine these things happening to your customers. Weeping? You need to make some changes.

Harris Poll: Online Activity Grows as More People Use Internet for More Purposes

While an American only poll this new Harris Poll finds that the Internet continues to become more useful and more used. While the total Internet population is rising more slowly than it was in the late 90s, the proportion of those with broadband is rising much faster (Harris Poll of January 14, 2004) and more people are using the Internet for a wider variety of purposes.

This highlights the need for a true online strategy.

The Email Subject Line Matters?

Yes the email subject line matters... a lot. Some useful tip for putting together an email that your prospects are likely to open. Remember, getting recipients to open your email is the first very important battle a successful email campaign needs to win. Our email inboxes are bulging. Does your email look worth opening?

Email Marketing to your Client Base

Email is a great marketing tool because it lets you sell to the people who matter more than disinterested prospects. Email marketing lets you keep in touch with those people who have already shown enough interest to give you their email address. Some of the work is already done with email message recipients. Are you making the most of the possibilities of email marketing?