CRM Aims

	Improve customer service using real time data
	Single location for previously multiple data sources
	Increased productivity with less resources

CRM software simply allows you to lever your existing skills to achieve outstanding success. Real estate agents in the 1800's rode horses to meetings then learnt how to drive cars and get to more meetings and ultimately more sales - CRM offers today's property professionals a similar leap forward in productivity.

3 Tips for Good CRM

1. Logical Processes : The customer views their interactions with you from their side of the fence. Their interactions must feel part of a logical process and deliver an end to end experience. Businesses all too rarely take this 'outside in' view. Also, implementing CRM enables a business to critically examine it's current processes before codifying them.

2. Client Analysis : The more you know about a customer, the more they expect you to 'get it right'. Businesses have been extremely poor at leveraging their customer data to improve their overall performance whether in product development, process improvement, sales targeting or operational management. Excellent analytics have to be core to the business. Technology has been deployed to cut costs and target low value customer segments.

3. Client control : technology is an enabler to offer self service, and put the customer in control, for all customer types. The critical aspect is using it to make the services accessible to customers when they need them. Otherwise it's simple, they won't use them.