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Email Marketing Systems - Email & Letter
Automation

Real Estate and Property is all about your
clients and keeping in touch and building relationships.
How on earth can you do
that if you simply don't get the time to follow
up all the clients in your CRM system and pump
out letters and emails ?
You need a way to
automate the sending of the same old letters and
emails you churn out all the time - you need
the Pinpoint Marketing Tool!
What does it do ??
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Schedule and send "drip" marketing for
emails, letters and postcards
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Uses your existing ACT
/ Outlook or ODBC compliant client database |
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Grow prospects into customers through
consistent contact |
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Create follow up campaigns after trade
shows & seminars |
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Combine tasks into action plans to
define business processes
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Keep salespeople focused with sales
process tracking |
How can you Use it ??
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Organize your activities into plans to
ensure that steps aren't missed.
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Easily modify existing plans to create
new ones - don't recreate the wheel.
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Share plans with other users so your
marketing efforts are consistent.
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Schedule 30 (or 300) activities as
quickly and easily as you would schedule
one. |
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Send emails and letters in a matter of
seconds each day. Rest assured knowing
that you're on top of things!
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Using our pinpointDelivery™ option you
can send hundreds of emails a day, stay
in compliance with CAN SPAM laws and
track open and click through rates.
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Works with Microsoft Outlook 2000 or
later, Microsoft Business Contact
Manager, or ACT! 2006, 2005, 6.0, 5.0 or
2000 - Requires Outlook 2000 (or later)
for emails and Word for templates
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Here's How it Works !
1. Manage Plans
Define your process and create a plan for it. A
plan consists of activities that you do in the
same sequence in the course of your business. A
particular process or plan could include tasks,
phone calls, emails, letters or meetings. These
are steps in the plan. When you add a step for a
letter or email, you specify the template you
wish to use.
2. Apply Plan to Contacts

Use
the powerful lookup feature to select the
contacts in your database then apply them to one
or more plans, with just a couple of clicks.
Your calendar/task list is updated and the right
emails and letters are scheduled to go out.
3. Deliver Emails/Letters

Each
day that you have letters or emails scheduled to
go out, you just click one button to "send/print
all" and you're done. Not only have you sent
your message, your contact database is
automatically updated to show which step was
completed, so you'll know exactly where you are
with each person in your database. If you're
tracking sales opportunities you can number each
step so you'll know where you are in the process
instantly.
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