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Email & Web Systems
A major growth area in software in recent years
has been specialised email systems which provide
functionality that few software systems alone
can provide even many best of breed CRM
programs.
66% of the Australian population now has
Internet access which means they have email
addresses. Email is cheap, fast and efficient in
delivering your information to clients and is
rapidly becoming the main medium for
communication.
Research conducted by IPT in the UK through
August and September 2004 indicates that
consumers are showing a more favourable opinion
of e-mail marketing compared to TV advertising.
With the majority of respondents choosing to
receive their messages at home in the evening,
the report claims, "e-mail is fast encroaching
on TV's territory as the king of promotion."
Preferred Marketing
Rankings - Sept 2004
TV = 39%
eMail = 32%
Radio = 12%
Press = 10%
Other = 7%
Email
newsletters and email templates are the ideal
means to keep in touch and strengthen
relationships with clients and provide them with
the information they need en-masse.
Ascendant continually source the best email
marketing systems for real estate to make life
easier and far more profitable for our clients.
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